Anonymized client work
Turning a SaaS website into a structured acquisition platform
The public website needed to do more than publish marketing pages. It became a headless platform connecting editorial control, search-aware content delivery and product-level acquisition workflows without collapsing the CMS and application into the same system.
Context
The project centered on the public-facing layer of a workspace-based SaaS product.
Approach
The implementation uses WordPress for editorial operations while keeping rendering responsibility inside the Next.js application.
Outcome
The finished platform creates a cleaner boundary between content operations and application behavior.
Technical model
How the system carries the work from one boundary to the next
- 01
Content model
Structured publishing
Reusable sections, global content, documentation, blog entries and SEO fields remain editable through WordPress without giving the CMS control over frontend rendering.
- Page sections
- Global content
- Docs + editorial
- 02
Headless contract
Controlled data delivery
A custom API normalizes the CMS into a stable contract instead of exposing arbitrary WordPress structures directly to the application.
- Versioned REST API
- Controlled schemas
- Normalized payloads
- 03
Public runtime
Typed Next.js rendering
The frontend turns those contracts into different public surfaces while preserving routing, metadata and application-level behavior.
- Landing pages
- Pricing
- Documentation
- 04
Acquisition layer
Product-connected workflows
Visitors can move from public content into real product entry points governed by backend-aware rules rather than decorative CTAs.
- Public scan
- Pricing preview
- Contact intake
The problem
The context and technical tension behind the work
Context
A public SaaS site needed to behave like a product surface, not a brochure
The project centered on the public-facing layer of a workspace-based SaaS product. At first glance, its responsibilities looked familiar: landing pages, pricing, documentation, editorial content and search visibility.
Challenge
Balance editorial flexibility with application-level discipline
A conventional WordPress implementation would have made publishing straightforward, but it also risked allowing presentation rules, page structure and inconsistent field shapes to leak directly into the frontend. Moving everything into Next.js would have created the opposite problem.
The approach
Technical decisions that kept the work coherent
Decision 01
Instead of exposing arbitrary CMS structures directly to the frontend, a custom versioned API sits between both systems.
It controls which section types can be delivered, normalizes shared content and provides predictable representations for page structure, SEO information and indexable routes.
Decision 02
The frontend consumes those contracts through typed rendering logic rather than reproducing WordPress templates.
Decision 03
This creates a deliberate separation of responsibilities.
The solution
Implementation evidence and technical capability
Solution
A headless publishing stack connected to real acquisition workflows
The resulting system combines a structured WordPress content layer, a custom headless API and a Next.js App Router frontend. Public pages are assembled through reusable content sections rather than hardcoded marketing templates.
Technical summary
- Structured publishingReusable sections, global content, documentation, blog entries and SEO fields remain editable through WordPress without giving the CMS control over frontend rendering.
- Controlled data deliveryA custom API normalizes the CMS into a stable contract instead of exposing arbitrary WordPress structures directly to the application.
- Typed Next.js renderingThe frontend turns those contracts into different public surfaces while preserving routing, metadata and application-level behavior.
- Product-connected workflowsVisitors can move from public content into real product entry points governed by backend-aware rules rather than decorative CTAs.
Core capabilities
- Headless WordPress content delivery through a custom versioned API
- Typed Next.js rendering across landing, pricing, documentation and editorial routes
- Structured metadata, canonical and sitemap delivery
- Reusable section-based page composition
- Controlled and normalized CMS payloads
- Protected public analysis workflows
- Contact and acquisition submissions
- Product-aware pricing surfaces
- Onboarding entry workflows
- Origin-aware request handling and submission protection
Outcome
A technical system with a clearer path forward
Faster publishing without giving up system control
The finished platform creates a cleaner boundary between content operations and application behavior. Marketing pages, documentation and editorial content can evolve through WordPress without requiring the public frontend to surrender control over its structure.
Built to fit into agency delivery
The agency retains control of the client relationship, commercial scope and presentation while technical implementation, testing, documentation and handoff remain behind the scenes unless direct communication is explicitly requested.
Start with a bounded scope
Need senior technical support that fits behind your agency?
The engagement can start with a bounded technical task, a complete implementation or an existing codebase that needs stronger ownership.